Methodology

Post-Production

The Post-Production Stage

It involves procedures we undergo after shooting. They include editing, colour grading, Sound mix (music and audio), and edit review and final approval.

Video editor hands adjusting color or sound on working console machine
Editing at Quickstream

While on a production set, our editorial team is briefed on the video’s concept and purpose.  Therefore, editing commences as soon as production ends.

Editing is the lifeline of a video. It improves the footage quality significantly and makes all the difference between professional videos and the ordinary videos we take daily. Our editors do their jobs based on the attributes of each video. They choose the best visuals and set parameters appropriately.

Furthermore, we liaise with our clients and often send previews to them for corrections or approval.  Usually, the editors are involved with the visuals, audio, music, effects, filters until a satisfying form is gotten. Our editors use these tools to create a plot that is engaging and exciting.

In editing, there is a term known as “the first draft”. It is the first editing done to a video.  A foundation is laid at this point before they make subsequent improvements. In this stage, we may send a preview to you for your corrections or inputs.

Colour Grading

Colour Grading is another post-production process but is usually preceded by colour correction.

Colour correction is the process of adjusting colour to how humans ought to see it. We look at the video clip before selecting a particular approach. When it is captured with a flat look, it has low saturation and contrast, and the information on it is dim. During editing, we normalise it to the average level. Most times, our editor uses the LUT tool to correct this default setting.

Furthermore, we use a colour checker at shoot locations. It helps us generate a custom LUT and reduces the need for further tuning.

On the other hand, if the video is captured in a baked-in form (what you capture is what you see), it doesn’t require many changes because the saturation and contrast are normal. The editor only needs to adjust the parameters in this case.

Once the correction is done, grading follows. Colour Grading is the process of classifying the corrected footage using styles. It deals with adding aesthetic effects to a video.

Music engineers working together in recording studio using mixing desk
man at mixing console in music recording studio

Sound Mixing

Sound mixing is also an integral part of the post-production level. With regards to music, we add songs that have no copyright claims on them and for free. The only exception if the video is for commercial use. Also, you have the liberty to choose the genre of music you prefer from our music library. On the other hand, audio seems a bit complicated. It is included in editing. A good audio mix must contain the following elements.

The mixing must be done perfectly and in a way that they complement each other. The editor needs to create a balance among the elements such that one is not dominating the other, or he may adjust to a more precise tone through compression. Effects may also be added as a flavour to the video.  The last stage of audio mixing is the adjustment of volume keys.

Editing Review

After audio mixing, the next stage is a review. We send you a link to access the first draft to make corrections or add your inputs. We will process your inputs and send a final draft to you. Once approved, you will receive the video in the appropriate format.

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